Conservatoires botaniques
nationaux
2022
Établissements spécialisés au service de la
biodiversité végétale, les Conservatoires
botaniques nationaux souhaitent rénover leur
identité visuelle. Chaque CBN (ainsi que la
Fédération) possède un logotype propre.
Cependant, il souffre d’une faible diversité et
d’un manque de lisibilité.
CONCEPT
Le sigle (cbn) valorise d’abord le réseau avant les spécificités territoriales ; il est proposé en minuscule pour une différenciation plus marquée. Les ligatures volubiles évoquent, à travers la symbolique d’une plante en croissance, la dynamique partenariale du réseau. Le symbole végétal de la feuille est stylisé, universel.
Le logo est décliné pour chaque CBN avec
une pointe de couleur vive propre à chaque territoire
![CBN logos](/app/uploads/medias/2022/06/20-cbn-logos-300x0-6844409c.png 300w,/app/uploads/medias/2022/06/20-cbn-logos-400x0-8d3c61d7.png 400w,/app/uploads/medias/2022/06/20-cbn-logos-500x0-d3b27a15.png 500w,/app/uploads/medias/2022/06/20-cbn-logos-600x0-027de904.png 600w,/app/uploads/medias/2022/06/20-cbn-logos-700x0-6f3dcf02.png 700w,/app/uploads/medias/2022/06/20-cbn-logos-800x0-2448c52b.png 800w,/app/uploads/medias/2022/06/20-cbn-logos-900x0-a590422b.png 900w,/app/uploads/medias/2022/06/20-cbn-logos-1000x0-bdd991a6.png 1000w,/app/uploads/medias/2022/06/20-cbn-logos-1100x0-42ded9d2.png 1100w,/app/uploads/medias/2022/06/20-cbn-logos-1200x0-123784fa.png 1200w)
![CBN papeterie](/app/uploads/medias/2022/06/07-cbn-papeterie-300x0-3c05c432.jpg 300w,/app/uploads/medias/2022/06/07-cbn-papeterie-400x0-4f5308b3.jpg 400w,/app/uploads/medias/2022/06/07-cbn-papeterie-500x0-b48d15a0.jpg 500w,/app/uploads/medias/2022/06/07-cbn-papeterie-600x0-7702d70c.jpg 600w,/app/uploads/medias/2022/06/07-cbn-papeterie-700x0-2eb2d3a6.jpg 700w,/app/uploads/medias/2022/06/07-cbn-papeterie-800x0-55987c37.jpg 800w,/app/uploads/medias/2022/06/07-cbn-papeterie-900x0-5ea9e729.jpg 900w,/app/uploads/medias/2022/06/07-cbn-papeterie-1000x0-ad972403.jpg 1000w,/app/uploads/medias/2022/06/07-cbn-papeterie-1100x0-098cae74.jpg 1100w,/app/uploads/medias/2022/06/07-cbn-papeterie-1200x0-d2e72f06.jpg 1200w,/app/uploads/medias/2022/06/07-cbn-papeterie-1300x0-e25744cc.jpg 1300w,/app/uploads/medias/2022/06/07-cbn-papeterie-1400x0-438753ff.jpg 1400w,/app/uploads/medias/2022/06/07-cbn-papeterie-1500x0-9ebd7df4.jpg 1500w,/app/uploads/medias/2022/06/07-cbn-papeterie-1600x0-24fd2947.jpg 1600w,/app/uploads/medias/2022/06/07-cbn-papeterie-1700x0-c1304598.jpg 1700w,/app/uploads/medias/2022/06/07-cbn-papeterie-1800x0-f689f583.jpg 1800w,/app/uploads/medias/2022/06/07-cbn-papeterie-1900x0-29cf2221.jpg 1900w,/app/uploads/medias/2022/06/07-cbn-papeterie-2000x0-ab08da91.jpg 2000w)
![CBN papeterie](/app/uploads/medias/2022/06/08-cbn-papeterie-300x0-3e3dbc41.jpg 300w,/app/uploads/medias/2022/06/08-cbn-papeterie-400x0-1766236c.jpg 400w,/app/uploads/medias/2022/06/08-cbn-papeterie-500x0-119846d4.jpg 500w,/app/uploads/medias/2022/06/08-cbn-papeterie-600x0-47f0cd7e.jpg 600w,/app/uploads/medias/2022/06/08-cbn-papeterie-700x0-4c64c703.jpg 700w,/app/uploads/medias/2022/06/08-cbn-papeterie-800x0-a2e352a4.jpg 800w,/app/uploads/medias/2022/06/08-cbn-papeterie-900x0-8587e688.jpg 900w,/app/uploads/medias/2022/06/08-cbn-papeterie-1000x0-89a2206c.jpg 1000w,/app/uploads/medias/2022/06/08-cbn-papeterie-1100x0-ffab26b1.jpg 1100w,/app/uploads/medias/2022/06/08-cbn-papeterie-1200x0-95c4d9ac.jpg 1200w)
![CBN papeterie](/app/uploads/medias/2022/06/09-cbn-papeterie-scaled-300x0-918d6519.jpg 300w,/app/uploads/medias/2022/06/09-cbn-papeterie-scaled-400x0-c64a4f85.jpg 400w,/app/uploads/medias/2022/06/09-cbn-papeterie-scaled-500x0-fe846854.jpg 500w,/app/uploads/medias/2022/06/09-cbn-papeterie-scaled-600x0-0f9ef2d0.jpg 600w,/app/uploads/medias/2022/06/09-cbn-papeterie-scaled-700x0-db2199ba.jpg 700w,/app/uploads/medias/2022/06/09-cbn-papeterie-scaled-800x0-b307d156.jpg 800w,/app/uploads/medias/2022/06/09-cbn-papeterie-scaled-900x0-fe44bd03.jpg 900w,/app/uploads/medias/2022/06/09-cbn-papeterie-scaled-1000x0-663bac2a.jpg 1000w,/app/uploads/medias/2022/06/09-cbn-papeterie-scaled-1100x0-a377c4f6.jpg 1100w,/app/uploads/medias/2022/06/09-cbn-papeterie-scaled-1200x0-ee1f5f19.jpg 1200w)
![CBN cartes de visite](/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-300x0-7605e45d.jpg 300w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-400x0-e9a60ee9.jpg 400w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-500x0-a04ee70f.jpg 500w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-600x0-67886312.jpg 600w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-700x0-8754b9af.jpg 700w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-800x0-8137501d.jpg 800w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-900x0-1f7fc522.jpg 900w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-1000x0-adfea04f.jpg 1000w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-1100x0-1d87f908.jpg 1100w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-1200x0-3b8aaa37.jpg 1200w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-1300x0-3b3bf876.jpg 1300w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-1400x0-09c9a48a.jpg 1400w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-1500x0-aa21bd8e.jpg 1500w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-1600x0-d465226a.jpg 1600w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-1700x0-7a9448bb.jpg 1700w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-1800x0-fc13958f.jpg 1800w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-1900x0-00a89d77.jpg 1900w,/app/uploads/medias/2022/06/10-cbn-cartes-de-visite-scaled-2000x0-4bbb6058.jpg 2000w)
Pollen réalise un motion design afin d’expliquer le rôle des CBN au grand public
Sur les couvertures, le principe d’étiquettes permet souplesse, cohérence et modularité
![CBN couverture](/app/uploads/medias/2022/06/11-cbn-etiquette-300x0-cab2252b.png 300w,/app/uploads/medias/2022/06/11-cbn-etiquette-400x0-06c1bed8.png 400w,/app/uploads/medias/2022/06/11-cbn-etiquette-500x0-2beb84a4.png 500w,/app/uploads/medias/2022/06/11-cbn-etiquette-600x0-3bf85e9a.png 600w,/app/uploads/medias/2022/06/11-cbn-etiquette-700x0-689fc4ee.png 700w,/app/uploads/medias/2022/06/11-cbn-etiquette-800x0-584c2eb8.png 800w,/app/uploads/medias/2022/06/11-cbn-etiquette-900x0-8f592478.png 900w,/app/uploads/medias/2022/06/11-cbn-etiquette-1000x0-ad756a92.png 1000w,/app/uploads/medias/2022/06/11-cbn-etiquette-1100x0-b5093ec9.png 1100w,/app/uploads/medias/2022/06/11-cbn-etiquette-1200x0-4ab61fa1.png 1200w)
![CBN brochure couverture](/app/uploads/medias/2022/06/15-cbn-couv-scaled-300x0-8543cbb3.jpg 300w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-400x0-5eb10aee.jpg 400w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-500x0-5a463b2e.jpg 500w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-600x0-a99c0aa7.jpg 600w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-700x0-832fcbc7.jpg 700w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-800x0-a3721da7.jpg 800w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-900x0-4837a363.jpg 900w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-1000x0-9de59aa8.jpg 1000w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-1100x0-d3ced2e5.jpg 1100w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-1200x0-bae695d9.jpg 1200w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-1300x0-028d06c0.jpg 1300w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-1400x0-93dec30b.jpg 1400w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-1500x0-edcbf8b1.jpg 1500w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-1600x0-2b140b19.jpg 1600w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-1700x0-9fabac26.jpg 1700w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-1800x0-db3c4d76.jpg 1800w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-1900x0-a353efb1.jpg 1900w,/app/uploads/medias/2022/06/15-cbn-couv-scaled-2000x0-1ac4fe35.jpg 2000w)
Dans le cadre de l’événement « La Belle saison des CBN », Pollen réalise l’affiche qui sera déclinée par tous les CBN.
![](/app/uploads/medias/2023/09/mockup-affiche-bellesaisoncbn-scaled-300x0-88c9b6c5.jpg 300w,/app/uploads/medias/2023/09/mockup-affiche-bellesaisoncbn-scaled-400x0-cf4dfe7c.jpg 400w,/app/uploads/medias/2023/09/mockup-affiche-bellesaisoncbn-scaled-500x0-e6a665f4.jpg 500w,/app/uploads/medias/2023/09/mockup-affiche-bellesaisoncbn-scaled-600x0-6db1bc6a.jpg 600w,/app/uploads/medias/2023/09/mockup-affiche-bellesaisoncbn-scaled-700x0-add6b10e.jpg 700w,/app/uploads/medias/2023/09/mockup-affiche-bellesaisoncbn-scaled-800x0-393933c8.jpg 800w,/app/uploads/medias/2023/09/mockup-affiche-bellesaisoncbn-scaled-900x0-cda990c4.jpg 900w,/app/uploads/medias/2023/09/mockup-affiche-bellesaisoncbn-scaled-1000x0-ebe36f52.jpg 1000w,/app/uploads/medias/2023/09/mockup-affiche-bellesaisoncbn-scaled-1100x0-d60dd890.jpg 1100w,/app/uploads/medias/2023/09/mockup-affiche-bellesaisoncbn-scaled-1200x0-f0bf2efb.jpg 1200w)
![](/app/uploads/medias/2023/09/mockup2-affiche-bellesaisoncbn-scaled-300x0-14af07a6.jpg 300w,/app/uploads/medias/2023/09/mockup2-affiche-bellesaisoncbn-scaled-400x0-9003d7b0.jpg 400w,/app/uploads/medias/2023/09/mockup2-affiche-bellesaisoncbn-scaled-500x0-129dce3a.jpg 500w,/app/uploads/medias/2023/09/mockup2-affiche-bellesaisoncbn-scaled-600x0-d1b5f38e.jpg 600w,/app/uploads/medias/2023/09/mockup2-affiche-bellesaisoncbn-scaled-700x0-8c5ffb7d.jpg 700w,/app/uploads/medias/2023/09/mockup2-affiche-bellesaisoncbn-scaled-800x0-98b9c11d.jpg 800w,/app/uploads/medias/2023/09/mockup2-affiche-bellesaisoncbn-scaled-900x0-42b7877f.jpg 900w,/app/uploads/medias/2023/09/mockup2-affiche-bellesaisoncbn-scaled-1000x0-8ad812fa.jpg 1000w,/app/uploads/medias/2023/09/mockup2-affiche-bellesaisoncbn-scaled-1100x0-1701a4f9.jpg 1100w,/app/uploads/medias/2023/09/mockup2-affiche-bellesaisoncbn-scaled-1200x0-72f72f1f.jpg 1200w)