Germe
Le réseau des managers
2022
Le réseau de formation de managers Germe ne cesse d’évoluer, de se développer et de multiplier les expériences autour de la formation et du progrès des managers. Pollen Studio accompagne Germe dans sa stratégie de marque et dans la création de ses supports de communication depuis 2015. Nous devons revoir nous-mêmes les codes que nous avons mis en place, et renouveler, surprendre, anticiper.
Tout ce qu’on aime !
RÉVOLUTION GRAPHIQUE
La première charte graphique que nous avons créé pour Germe en 2015 avait accompagné Germe dans sa croissance, et contribué à l’expression de son positionnement et à sa reconnaissance. Les activités et l’organisation de Germe évoluant, le besoin d’une refonte s’impose pour segmenter visuellement les offres. En 2022, Germe souhaite garder une longueur d’avance sur les codes graphiques des concurrents, et nous demande à nouveau de faire évoluer son univers pour s’imposer comme leader sur le marché.
![Germe](/app/uploads/medias/2023/02/germe-26-300x0-36c9f757.png 300w,/app/uploads/medias/2023/02/germe-26-400x0-01285d86.png 400w,/app/uploads/medias/2023/02/germe-26-500x0-b413e9f0.png 500w,/app/uploads/medias/2023/02/germe-26-600x0-44d9be9b.png 600w,/app/uploads/medias/2023/02/germe-26-700x0-24256375.png 700w,/app/uploads/medias/2023/02/germe-26-800x0-4ec26d74.png 800w)
Des codes graphiques vivants et ludiques reflètent l’esprit décomplexé, contemporain, bienveillant et efficace de Germe.
![Germe](/app/uploads/medias/2023/02/germe-07-1-300x0-11de008f.png 300w,/app/uploads/medias/2023/02/germe-07-1-400x0-237f2671.png 400w,/app/uploads/medias/2023/02/germe-07-1-500x0-37608cc3.png 500w,/app/uploads/medias/2023/02/germe-07-1-600x0-3703dd03.png 600w,/app/uploads/medias/2023/02/germe-07-1-700x0-5195318b.png 700w,/app/uploads/medias/2023/02/germe-07-1-800x0-9d58f108.png 800w,/app/uploads/medias/2023/02/germe-07-1-900x0-6a606b18.png 900w,/app/uploads/medias/2023/02/germe-07-1-1000x0-6e0c577a.png 1000w,/app/uploads/medias/2023/02/germe-07-1-1100x0-d8b7251c.png 1100w,/app/uploads/medias/2023/02/germe-07-1-1200x0-a5427fa0.png 1200w,/app/uploads/medias/2023/02/germe-07-1-1300x0-ecc9a0bf.png 1300w,/app/uploads/medias/2023/02/germe-07-1-1400x0-fd4a2ac3.png 1400w,/app/uploads/medias/2023/02/germe-07-1-1500x0-aadb6879.png 1500w,/app/uploads/medias/2023/02/germe-07-1-1600x0-8c3b397c.png 1600w,/app/uploads/medias/2023/02/germe-07-1-1700x0-76e02698.png 1700w,/app/uploads/medias/2023/02/germe-07-1-1800x0-1666a99a.png 1800w,/app/uploads/medias/2023/02/germe-07-1-1900x0-df057b4c.png 1900w,/app/uploads/medias/2023/02/germe-07-1-2000x0-645b2de6.png 2000w)
Le concept graphique repose sur un titrage vertical et un jeu de trames colorées, de visuels ou d’illustrations.
![Germe](/app/uploads/medias/2023/02/germe-300x0-4e4f70c3.png 300w,/app/uploads/medias/2023/02/germe-400x0-fb1e7fbe.png 400w,/app/uploads/medias/2023/02/germe-500x0-c7767707.png 500w,/app/uploads/medias/2023/02/germe-600x0-cf254ec0.png 600w,/app/uploads/medias/2023/02/germe-700x0-7319eea4.png 700w,/app/uploads/medias/2023/02/germe-800x0-40d4c524.png 800w,/app/uploads/medias/2023/02/germe-900x0-6dae0b00.png 900w,/app/uploads/medias/2023/02/germe-1000x0-d55180bc.png 1000w,/app/uploads/medias/2023/02/germe-1100x0-b6ddcde3.png 1100w,/app/uploads/medias/2023/02/germe-1200x0-700f1df3.png 1200w,/app/uploads/medias/2023/02/germe-1300x0-e43384d3.png 1300w,/app/uploads/medias/2023/02/germe-1400x0-485d4053.png 1400w,/app/uploads/medias/2023/02/germe-1500x0-894cbea5.png 1500w,/app/uploads/medias/2023/02/germe-1600x0-48145c69.png 1600w,/app/uploads/medias/2023/02/germe-1700x0-318e068f.png 1700w,/app/uploads/medias/2023/02/germe-1800x0-36586410.png 1800w,/app/uploads/medias/2023/02/germe-1900x0-b388e80a.png 1900w,/app/uploads/medias/2023/02/germe-2000x0-ee1b3dcd.png 2000w)
![Germe](/app/uploads/medias/2023/02/1re-4e-couv-germe-300x0-0b7f594f.jpg 300w,/app/uploads/medias/2023/02/1re-4e-couv-germe-400x0-ac1e972c.jpg 400w,/app/uploads/medias/2023/02/1re-4e-couv-germe-500x0-3bf2dc0c.jpg 500w,/app/uploads/medias/2023/02/1re-4e-couv-germe-600x0-fabe321b.jpg 600w,/app/uploads/medias/2023/02/1re-4e-couv-germe-700x0-95e16636.jpg 700w,/app/uploads/medias/2023/02/1re-4e-couv-germe-800x0-2c9a2ddd.jpg 800w,/app/uploads/medias/2023/02/1re-4e-couv-germe-900x0-7e9c1b9e.jpg 900w,/app/uploads/medias/2023/02/1re-4e-couv-germe-1000x0-cd61b023.jpg 1000w,/app/uploads/medias/2023/02/1re-4e-couv-germe-1100x0-16080a2d.jpg 1100w,/app/uploads/medias/2023/02/1re-4e-couv-germe-1200x0-09a686e5.jpg 1200w,/app/uploads/medias/2023/02/1re-4e-couv-germe-1300x0-d844723b.jpg 1300w,/app/uploads/medias/2023/02/1re-4e-couv-germe-1400x0-d0d70bcb.jpg 1400w,/app/uploads/medias/2023/02/1re-4e-couv-germe-1500x0-6d264b16.jpg 1500w,/app/uploads/medias/2023/02/1re-4e-couv-germe-1600x0-f020a39c.jpg 1600w,/app/uploads/medias/2023/02/1re-4e-couv-germe-1700x0-5e0bb452.jpg 1700w,/app/uploads/medias/2023/02/1re-4e-couv-germe-1800x0-efde5ff5.jpg 1800w,/app/uploads/medias/2023/02/1re-4e-couv-germe-1900x0-3696ca65.jpg 1900w,/app/uploads/medias/2023/02/1re-4e-couv-germe-2000x0-96acb731.jpg 2000w)
La charte graphique rassemble les règles visuelles.
![Germe](/app/uploads/medias/2023/02/germe-10-300x0-240e55f7.png 300w,/app/uploads/medias/2023/02/germe-10-400x0-a9dcbeef.png 400w,/app/uploads/medias/2023/02/germe-10-500x0-0d83b278.png 500w,/app/uploads/medias/2023/02/germe-10-600x0-c2a83da8.png 600w,/app/uploads/medias/2023/02/germe-10-700x0-577808e7.png 700w,/app/uploads/medias/2023/02/germe-10-800x0-69ef7225.png 800w,/app/uploads/medias/2023/02/germe-10-900x0-618e53d4.png 900w,/app/uploads/medias/2023/02/germe-10-1000x0-9559b5b4.png 1000w,/app/uploads/medias/2023/02/germe-10-1100x0-796a46d7.png 1100w,/app/uploads/medias/2023/02/germe-10-1200x0-b04bbe76.png 1200w,/app/uploads/medias/2023/02/germe-10-1300x0-5a883c71.png 1300w,/app/uploads/medias/2023/02/germe-10-1400x0-beafedf5.png 1400w,/app/uploads/medias/2023/02/germe-10-1500x0-5e8d6f34.png 1500w,/app/uploads/medias/2023/02/germe-10-1600x0-dd6191e8.png 1600w,/app/uploads/medias/2023/02/germe-10-1700x0-f69c2e48.png 1700w,/app/uploads/medias/2023/02/germe-10-1800x0-3f41afe3.png 1800w,/app/uploads/medias/2023/02/germe-10-1900x0-12b1937d.png 1900w,/app/uploads/medias/2023/02/germe-10-2000x0-6912d1a8.png 2000w)
Les codes graphiques se déclinent sur l’ensemble des supports print et web.
![Germe](/app/uploads/medias/2023/02/couv-mockup-germe-300x0-a6c7e02b.jpg 300w,/app/uploads/medias/2023/02/couv-mockup-germe-400x0-4ac3c695.jpg 400w,/app/uploads/medias/2023/02/couv-mockup-germe-500x0-c29b4b09.jpg 500w,/app/uploads/medias/2023/02/couv-mockup-germe-600x0-109e26f9.jpg 600w,/app/uploads/medias/2023/02/couv-mockup-germe-700x0-4a6324e3.jpg 700w,/app/uploads/medias/2023/02/couv-mockup-germe-800x0-32001f99.jpg 800w,/app/uploads/medias/2023/02/couv-mockup-germe-900x0-f7d2c2ee.jpg 900w,/app/uploads/medias/2023/02/couv-mockup-germe-1000x0-dda45ebe.jpg 1000w,/app/uploads/medias/2023/02/couv-mockup-germe-1100x0-33787df8.jpg 1100w,/app/uploads/medias/2023/02/couv-mockup-germe-1200x0-fd2aa62f.jpg 1200w,/app/uploads/medias/2023/02/couv-mockup-germe-1300x0-3076e595.jpg 1300w,/app/uploads/medias/2023/02/couv-mockup-germe-1400x0-55435a14.jpg 1400w,/app/uploads/medias/2023/02/couv-mockup-germe-1500x0-f0424d26.jpg 1500w,/app/uploads/medias/2023/02/couv-mockup-germe-1600x0-7702fe1d.jpg 1600w,/app/uploads/medias/2023/02/couv-mockup-germe-1700x0-827ca561.jpg 1700w,/app/uploads/medias/2023/02/couv-mockup-germe-1800x0-e3f36c2d.jpg 1800w,/app/uploads/medias/2023/02/couv-mockup-germe-1900x0-cd84631d.jpg 1900w,/app/uploads/medias/2023/02/couv-mockup-germe-2000x0-1c4c3931.jpg 2000w)
![Germe](/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-300x0-8108490d.jpg 300w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-400x0-90b73e09.jpg 400w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-500x0-6369f4f4.jpg 500w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-600x0-69e504aa.jpg 600w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-700x0-d2369e18.jpg 700w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-800x0-341eba32.jpg 800w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-900x0-686683fa.jpg 900w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-1000x0-784bef40.jpg 1000w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-1100x0-c5a9f829.jpg 1100w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-1200x0-040a3579.jpg 1200w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-1300x0-beebecc2.jpg 1300w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-1400x0-ace3aa89.jpg 1400w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-1500x0-394e82e8.jpg 1500w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-1600x0-3e686a36.jpg 1600w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-1700x0-a76d30d3.jpg 1700w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-1800x0-cae24910.jpg 1800w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-1900x0-46faaa65.jpg 1900w,/app/uploads/medias/2023/02/mockup-pochette-welcome-germe-2000x0-ec42a0e1.jpg 2000w)
Les supports dédiés à la formation empruntent aux codes graphiques les jeux de trames et de motifs.
![Germe](/app/uploads/medias/2023/02/germe-22-300x0-afbcd179.png 300w,/app/uploads/medias/2023/02/germe-22-400x0-a0f94ab0.png 400w,/app/uploads/medias/2023/02/germe-22-500x0-f5bf2547.png 500w,/app/uploads/medias/2023/02/germe-22-600x0-1f502f94.png 600w,/app/uploads/medias/2023/02/germe-22-700x0-4c0e177b.png 700w,/app/uploads/medias/2023/02/germe-22-800x0-b40b6f2c.png 800w,/app/uploads/medias/2023/02/germe-22-900x0-76a3009f.png 900w,/app/uploads/medias/2023/02/germe-22-1000x0-1f1b2979.png 1000w,/app/uploads/medias/2023/02/germe-22-1100x0-063472be.png 1100w,/app/uploads/medias/2023/02/germe-22-1200x0-4f3b4fe3.png 1200w,/app/uploads/medias/2023/02/germe-22-1300x0-a6cb56fc.png 1300w,/app/uploads/medias/2023/02/germe-22-1400x0-27f4120f.png 1400w,/app/uploads/medias/2023/02/germe-22-1500x0-742b5e45.png 1500w,/app/uploads/medias/2023/02/germe-22-1600x0-440db7c8.png 1600w,/app/uploads/medias/2023/02/germe-22-1700x0-c6d96fb0.png 1700w,/app/uploads/medias/2023/02/germe-22-1800x0-b7260c1c.png 1800w,/app/uploads/medias/2023/02/germe-22-1900x0-316d713e.png 1900w,/app/uploads/medias/2023/02/germe-22-2000x0-9893d66e.png 2000w)
![Germe](/app/uploads/medias/2023/02/mockup-dossierformation-germe-300x0-0a61edc2.jpg 300w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-400x0-2b715b74.jpg 400w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-500x0-38598ed4.jpg 500w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-600x0-bad0c0b7.jpg 600w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-700x0-40126a07.jpg 700w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-800x0-677bb2dc.jpg 800w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-900x0-9ed85693.jpg 900w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-1000x0-8465bfe2.jpg 1000w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-1100x0-ccd16a38.jpg 1100w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-1200x0-1acb7207.jpg 1200w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-1300x0-3641d668.jpg 1300w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-1400x0-30cc6d96.jpg 1400w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-1500x0-fddd829c.jpg 1500w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-1600x0-26fb2387.jpg 1600w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-1700x0-1a7d45b5.jpg 1700w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-1800x0-7f1d0190.jpg 1800w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-1900x0-6dfe8172.jpg 1900w,/app/uploads/medias/2023/02/mockup-dossierformation-germe-2000x0-f7ae20d6.jpg 2000w)
![Germe](/app/uploads/medias/2023/02/mockup-twitter-germe-300x0-b84a49e1.jpg 300w,/app/uploads/medias/2023/02/mockup-twitter-germe-400x0-ed203894.jpg 400w,/app/uploads/medias/2023/02/mockup-twitter-germe-500x0-9fd99544.jpg 500w,/app/uploads/medias/2023/02/mockup-twitter-germe-600x0-c3a6239c.jpg 600w,/app/uploads/medias/2023/02/mockup-twitter-germe-700x0-313381d8.jpg 700w,/app/uploads/medias/2023/02/mockup-twitter-germe-800x0-7c64fede.jpg 800w,/app/uploads/medias/2023/02/mockup-twitter-germe-900x0-e0714a3f.jpg 900w,/app/uploads/medias/2023/02/mockup-twitter-germe-1000x0-5a8fad3e.jpg 1000w,/app/uploads/medias/2023/02/mockup-twitter-germe-1100x0-d79bc960.jpg 1100w,/app/uploads/medias/2023/02/mockup-twitter-germe-1200x0-76fc8350.jpg 1200w,/app/uploads/medias/2023/02/mockup-twitter-germe-1300x0-0eba7540.jpg 1300w,/app/uploads/medias/2023/02/mockup-twitter-germe-1400x0-c63647c6.jpg 1400w,/app/uploads/medias/2023/02/mockup-twitter-germe-1500x0-26abb22c.jpg 1500w,/app/uploads/medias/2023/02/mockup-twitter-germe-1600x0-7fd04340.jpg 1600w,/app/uploads/medias/2023/02/mockup-twitter-germe-1700x0-c73a4d14.jpg 1700w,/app/uploads/medias/2023/02/mockup-twitter-germe-1800x0-5ffe5515.jpg 1800w,/app/uploads/medias/2023/02/mockup-twitter-germe-1900x0-8a0d7e38.jpg 1900w,/app/uploads/medias/2023/02/mockup-twitter-germe-2000x0-920d78cb.jpg 2000w)
![Germe](/app/uploads/medias/2023/02/germe-23-300x0-02cc4b10.png 300w,/app/uploads/medias/2023/02/germe-23-400x0-4255f10f.png 400w,/app/uploads/medias/2023/02/germe-23-500x0-9dcc7438.png 500w,/app/uploads/medias/2023/02/germe-23-600x0-c588c684.png 600w,/app/uploads/medias/2023/02/germe-23-700x0-05cd4e1c.png 700w,/app/uploads/medias/2023/02/germe-23-800x0-14d47fdd.png 800w,/app/uploads/medias/2023/02/germe-23-900x0-a3032e95.png 900w,/app/uploads/medias/2023/02/germe-23-1000x0-76324913.png 1000w,/app/uploads/medias/2023/02/germe-23-1100x0-dadfcbfd.png 1100w,/app/uploads/medias/2023/02/germe-23-1200x0-c9da1264.png 1200w,/app/uploads/medias/2023/02/germe-23-1300x0-28d63597.png 1300w,/app/uploads/medias/2023/02/germe-23-1400x0-f1c8e64d.png 1400w,/app/uploads/medias/2023/02/germe-23-1500x0-1cd83325.png 1500w,/app/uploads/medias/2023/02/germe-23-1600x0-44906325.png 1600w,/app/uploads/medias/2023/02/germe-23-1700x0-003055ac.png 1700w,/app/uploads/medias/2023/02/germe-23-1800x0-43acfe8e.png 1800w,/app/uploads/medias/2023/02/germe-23-1900x0-a660366d.png 1900w,/app/uploads/medias/2023/02/germe-23-2000x0-9531afd9.png 2000w)
L’univers graphique se déploie sur les podcasts
avec couleurs et dégradés.
![Germe](/app/uploads/medias/2023/02/germe-19-300x0-0f5ecc09.png 300w,/app/uploads/medias/2023/02/germe-19-400x0-29850b5b.png 400w,/app/uploads/medias/2023/02/germe-19-500x0-ea80e150.png 500w,/app/uploads/medias/2023/02/germe-19-600x0-5a1c7bd3.png 600w,/app/uploads/medias/2023/02/germe-19-700x0-c806a870.png 700w,/app/uploads/medias/2023/02/germe-19-800x0-c1e00d03.png 800w,/app/uploads/medias/2023/02/germe-19-900x0-5862db0a.png 900w,/app/uploads/medias/2023/02/germe-19-1000x0-940a66ab.png 1000w,/app/uploads/medias/2023/02/germe-19-1100x0-79266a04.png 1100w,/app/uploads/medias/2023/02/germe-19-1200x0-abd160de.png 1200w,/app/uploads/medias/2023/02/germe-19-1300x0-cafa4b43.png 1300w,/app/uploads/medias/2023/02/germe-19-1400x0-148d83d5.png 1400w,/app/uploads/medias/2023/02/germe-19-1500x0-4effef3b.png 1500w,/app/uploads/medias/2023/02/germe-19-1600x0-1b90df7e.png 1600w,/app/uploads/medias/2023/02/germe-19-1700x0-783fe2af.png 1700w,/app/uploads/medias/2023/02/germe-19-1800x0-e28aafd2.png 1800w,/app/uploads/medias/2023/02/germe-19-1900x0-1c708cc8.png 1900w,/app/uploads/medias/2023/02/germe-19-2000x0-042680bb.png 2000w)
![Germe](/app/uploads/medias/2023/02/germe-25-300x0-bb683f20.png 300w,/app/uploads/medias/2023/02/germe-25-400x0-1a6cfac1.png 400w,/app/uploads/medias/2023/02/germe-25-500x0-287ec00e.png 500w,/app/uploads/medias/2023/02/germe-25-600x0-59e36b57.png 600w,/app/uploads/medias/2023/02/germe-25-700x0-80182832.png 700w,/app/uploads/medias/2023/02/germe-25-800x0-0cc2a451.png 800w,/app/uploads/medias/2023/02/germe-25-900x0-6f3a5fe8.png 900w,/app/uploads/medias/2023/02/germe-25-1000x0-6997cd75.png 1000w,/app/uploads/medias/2023/02/germe-25-1100x0-4bc4fd6b.png 1100w,/app/uploads/medias/2023/02/germe-25-1200x0-7eaccb85.png 1200w,/app/uploads/medias/2023/02/germe-25-1300x0-bf199ebe.png 1300w,/app/uploads/medias/2023/02/germe-25-1400x0-a4801ca0.png 1400w,/app/uploads/medias/2023/02/germe-25-1500x0-e7d40d2b.png 1500w,/app/uploads/medias/2023/02/germe-25-1600x0-57cde18c.png 1600w,/app/uploads/medias/2023/02/germe-25-1700x0-4b7da535.png 1700w,/app/uploads/medias/2023/02/germe-25-1800x0-b9a521e1.png 1800w,/app/uploads/medias/2023/02/germe-25-1900x0-0cbf3192.png 1900w,/app/uploads/medias/2023/02/germe-25-2000x0-0678ab0a.png 2000w)